Using Social Media as a Communication Tool in the Healthcare Industry

See on Scoop.itResearch communications

In recent years social media has become a vastly used communication channel for companies in all industries.  This includes the healthcare industry, although there are some guidelines that must be followed for medical practices, doctors, etc. who choose to use social media as a communication tool.

 

A major concern of utilizing social media in the healthcare industry involves HIPAA, the Health Insurance Portability and Accountability Act, and more specifically, it’s Privacy Rule.  This is the first comprehensive Federal protection for the privacy of personal health information. 

Companies required to abide by HIPAA must ensure they do so when utilizing social media as well.  For example, an emergency room doctor in Rhode Island discussed a patient’s case on Facebook. The text contained enough detail to allow the patient involved to be identified, resulting in a violation of HIPAA’s Privacy Act and the termination of the doctor involved.

 

There are ways that those working in the healthcare industry can use social media as a tool while avoiding legal and regulatory entanglements.  Here are some examples:

 

1.       Information Creator:  Blogging is a great social media tool to relay information in your area of expertise.  This requires pre-existing knowledge and research, but can be a great way to interact with and inform people.  Press releases and best practice guides are also examples of how information can be relayed in this process.  Any of these writing materials can then be spread throughout social media sites, such as Facebook or Twitter.

 

 2.       Information Curator:  A curator collects, organizes and helps to reach understanding on a body of knowledge or information.  This technique allows you to use medical news, journals and articles that are published in your field to inform people.  Share these findings with your social media “followers.”  Your viewers, patients, etc. will then see you as a source of where they get there information.  This means you must ensure that the information you are sharing is relevant and trusted.

 

3.       Conversation Contributor:  As well as maintaining your own social media profiles, become involved in conversations happening on other social media pages.  For example, if a medical association posts a healthcare blog on their Facebook page, you could add your expertise by commenting on their post.  If you have written your own article or blog about the topic, sharing that as a comment as well will show your credibility to the conversation.  This will help develop traffic to your own social media profiles or websites and will help establish professional connections.

Applying any of these techniques can assist you in developing a social media strategy that keeps guidelines in mind.  However, utilizing all three techniques is the best way to helpmaximize social media exposure in the healthcare industry.

See on info.alertsolutions.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

AASW7

7th Africa Agriculture Science Week

Dealing with epilepsy

Life under the microscope

Research Utilization: Putting it into practice

A blog on science communication and translating research knowledge into practice

ILRI livelihoods, gender and impact

News on livelihoods, gender and impact assessment from the International Livestock Research Institute and partners

D. Blog

Insights and experiences from our offices around the world

If music be the food of love...

knowledge brokering, ICKM, agricultural research, uptake, ICT4D, smallholders engagement and others.....

Heartland Global, Inc

knowledge brokering, ICKM, agricultural research, uptake, ICT4D, smallholders engagement and others.....

Football_stutts

knowledge brokering, ICKM, agricultural research, uptake, ICT4D, smallholders engagement and others.....

Stuttistics

knowledge brokering, ICKM, agricultural research, uptake, ICT4D, smallholders engagement and others.....

Beth's Blog

knowledge brokering, ICKM, agricultural research, uptake, ICT4D, smallholders engagement and others.....

NUS2013 Conference

Neglected and Underutilized Species for a Food-Secure Africa

The Scinnovent Centre

knowledge brokering, ICKM, agricultural research, uptake, ICT4D, smallholders engagement and others.....

Nawsheen's world

knowledge brokering, ICKM, agricultural research, uptake, ICT4D, smallholders engagement and others.....

Agile KM for me... and you?

Ewen's reflections and conversations on learning, agility, knowledge management and social change processes for empowerment

Tracking The Agricultural Scent

knowledge brokering, ICKM, agricultural research, uptake, ICT4D, smallholders engagement and others.....

IFAD social reporting blog

knowledge brokering, ICKM, agricultural research, uptake, ICT4D, smallholders engagement and others.....

kirstyevidence

Musings on research, international development and other stuff

ConservationBytes.com

Conservation research ... with bite

Dorinebolo's musings

knowledge brokering, ICKM, agricultural research, uptake, ICT4D, smallholders engagement and others.....

%d bloggers like this: